Course: Digital Product Management Industry Project
Team Foxway: Abhishek Giri (Master’s in Quantitative Economics), Siritorn Ploychareon (Master’s in Innovation & Technology), Marc Sahuguet (Master’s in Computer Science)
Semester: Autumn 2022
The challenge
Foxway Recommerce has sustainability and a circular economy at the core of its business model. The company takes care of the 2nd, 3rd, and 4th lifecycles of electronic devices. To make the buyback of devices as easy as possible for the customers, Foxway is developing an online buyback channel.
As any ambitious endeavour usually does, the development of the online buyback channel presents several challenges. Customers have to provide functional information and grade the cosmetic conditions of the devices.
How to make sure that customers provide accurate information about devices? How to eliminate the subjectivity of the assessment? Especially when it comes to the cosmetic conditions of the device.
How to ensure the whole process is as smooth as possible for the customer?
Process and solution
During the course, team Foxway applied various techniques and tools from Design Thinking and Digital Product Management in order to discover problems, conduct user research, brainstorm ideas, develop prototypes, and conduct user testing.
After thorough research, the team highlighted several design opportunities and decided to focus on the following question: How Might We build trust and value for end users?
The final Foxway team's prototype is designed to facilitate semi-automated devices' price evaluation. To complete the evaluation process, users must follow four simple instructions: opening settings, pressing buttons, taking photos, and testing the touchscreen. Considering user research findings, the final application provides information about the amount of potentially saved CO2 emissions alongside the estimated quote price. Moreover, the final prototype offers a user the option to get paid and instructs how to send mobile devices to Foxway.
