Course: Digital Product Management Industry Project
Team Triumf Health: Liina Aru (Conversion Master in IT), Kadri Koit (Conversion Master in IT), Araz Heydarov (Master's in Computer Science), Gulnar Mammadli (Master's in Computer Science)
Semester: Spring 2023
The challenge
Triumf Health has created the Triumfland Saga mobile health game for children to improve their mental health and wellbeing. This age-appropriate adventure game is for building resilience in a fun and engaging way – it’s methodology is backed by science and it helps build measurable skillset to navigate through feelings and emotions. The game is personalized and made accessible for everyone, whenever children may need it. Triumfland Saga wellbeing game for children aged 7-12 has been selected as the best technology in the world for health and wellbeing. While the methodology is highly accepted by children globally, adults are making the decisions on behalf of children and they often choose to deal with consequences rather than focus on prevention and promotion that Triumfland Saga offers. We must change this and here is where this project comes to play!
Process and solution
Throughout the course, the Triumf Health team effectively utilized various approaches and resources from Design Thinking and Digital Product Management. During user research, they created Empathy Maps for a parent, a teacher, and a therapist. Moreover, the Triumf Health team carefully crafted — based on interviews — a user persona named Teele Maasikas, a 37-year-old accountant and mother of two residing in Tallinn. By doing so, the team was able to identify and understand the primary challenges and pain points of their persona. The team constructed a user journey and determined that a crucial "How might we" (HMW) question should revolve around effectively communicating the advantages of mental health problem prevention to parents — "HMW convey to parents the benefits of mental health problem prevention?" Among numerous generated ideas, the team highlighted the development of a progress dashboard, to-do lists of the activities, a community for parents, and providing online assistance from psychologists. After several rounds of user testing, the team delivered a final prototype that included these ideas.
