This time we'll focus on defining the (right!) problems.
Before we start prototyping and testing our product we should understand and be able to articulate clearly the "What" and the "Why". How to narrow down to the core problem and choose well-defined goals with tools and methods like user personas, jobs to be done (JTBD), and design briefs.
Raik Ilves is a creative technologist with experience in blending design, technology, and strategy. Over the years he has worked as a specialist on various parts of the digital project lifecycle – UI/UX design, project management, coding, and technical leadership. Currently is