
In order to explain what design thinking is we could define it like the textbook does, as a highly user-centric process of solving problems. And continuing on and on about all the different aspects to it. There already are great articles (here and here) and even books which cover the topic in detail. So instead of re-inventing the wheel, we will look at the story of the OXO Good Grips Vegetable Peeler with the design thinking lens. This is the story about how one company transformed a boring everyday object into something iconic with good design. Their design is so