Course: Digital Product Management Industry Project
Team Emotional Payment: Kaisa, Birgitt, Tejas, Peeter
Semester: Spring 2022

The challenge
Making payments from your account to someone else’s account is a rather technical thing. However the intentions are not always technical. SEB assumes that people sometimes use money as a gift, as a bonus for a well-done job, as a help or support, as a donation etc. However, the bank’s existing payment forms in Internetbank or Mobile App do not support people to fully convey the emotion when making the payment, and people look for alternative channels to deliver it

Course: Digital Product Management Industry Project
Team Finbest: Monica, Karl, Asso, Binghua
Semester: Spring 2022

The challenge
SEB presented the challenge that a large proportion of the society is facing financial stress on a daily basis. Some people are able to manage their finances well but some are struggling. Different customer groups have different approaches to managing financial stress and therefore also need different solutions. In addition, financial stress can create not only financial problems but also impact health. The challenge of this project was to find out the customers' financial stress and lead them to solve it with our

Course: Digital Product Management Industry Project
Team vME (Virtual ME): Helena, Joonas, Joy, Yashar
Semester: Spring 2022

The challenge
Our modern everyday digital environment has created many problems for both users and providers of digital services to deal with. Two most significant problems are:
1. Increasing disconnectedness from real life
2. Poor human-computer interaction
When applied to the field of Metaverse and the onboarding processes, these problems lead to one big question. How to build up the onboarding and retention so that the app gets as much information about the user as possible with as little input as possible?

Process

Our commitment to working with the industry has been well established since the beginning of the Sandbox program. With every passing semester, we are filling up our partner wall.

To the end of working more closely with the industry, one of our course offerings is Digital Product Management Industry Project (DPMIP). The course is designed to provide a real-world setting for the students to practice their Design Thinking and Product Management skills.

As a quick summary here is a timeline of how the course works.

1. The Sandbox partners with companies
2. Problem statements for students are

Course: Digital Product Management Industry Project
Team: Mait, Sandra, Mario, Maria, Uko
Semester: Spring 2021

The challenge: Explore what possibilities are there to use natural language processing (NLP) technology in Pipedrive’s customer relation manager software to create additional value to their customers.

Team Pipedrive worked out a mobile friendly feature that uses NLP technology to read, interpret, categorize and react accordingly to emails.

Course: Digital Product Management Industry Project
Team: Maria, Tobechi Michael, Mariam, Emilia, Norman
Semester: Spring 2021

The challenge: Redesign an in-house spreadsheet-based software access rights system.

Team Arvato proposed a role-based solution that is intuitive and easy, includes predefined software packages, simple add/remove features and change history export options.

Course: Digital Product Management Industry Project
Team: Elari, Katrin, Nino, Esther, Edvin
Semester: Spring 2021

The challenge: Find a way how to help its clients on the journey towards a green home.

During the course, Team SEB discovered that the biggest gap for customers was how to define a green home and the benefits it brings, for example if it is costly, or financially efficient. The team developed a solution that will address the awareness and understanding of green homes, while helping SEB’s clients make more environment friendly and financially wise decisions.

Course: Digital Product Management Industry Project
Team: Ülle, Anu, Tarmo, Laura
Semester: Spring 2021

The challenge: How to offer public services in a more accessible, personalized and convenient way for the users?

Team Tartu City created a prototype of the gateway to the city services by an example of leisure services for the elderly, that would be simple and easy to use for less tech-savvy user groups.